No course to complete, no badge. The written roadmap is the product.
A closed-door, peer-group format for a single leadership team. Executives will not do six weeks of self-paced content — so there is none. Two half-days, or three 90-minute sessions across three weeks, ending in a written AI roadmap for the revenue function: prioritised use cases, sequencing, build-versus-buy calls, capability gaps, and a named owner per initiative.
CRO + leadership team, 5–12 people
2 half-days or 3 short sessions
A written, prioritised AI roadmap for the revenue function — not a slide deck that gathers dust
Clear build-versus-buy calls across every major GTM workflow under discussion
A named owner and a 2–3 quarter sequencing plan per initiative
A leadership team aligned before the wider rollout starts, not mid-way through it
What AI can and cannot do in GTM
Where benchmarked returns actually are
Governance & human-in-the-loop policy
Your team's capability gap
A 2–3 quarter sequencing plan
Two half-days, or three 90-min sessions across three weeks
5–12 people, single leadership team, closed-door
A written, prioritised AI roadmap for the revenue function
What AI can and cannot do in GTM · where benchmarked returns are · governance and human-in-the-loop policy · your team's capability gap · a 2–3 quarter sequencing plan
A leadership team that has just written its own AI roadmap has pre-sold itself on everything below it.
A short call to confirm fit, format, and timing — no lengthy intake form.